Eco-Lasting Play: Timeless Playtime for Your Children with a Lasting Impact on the Planet
The idea ‘Eco-Lasting Play’ is emerging as a key trend in the global toy market. As its name implies, it emphasizes the growing importance of sustainable and eco-friendly toys.
I first noticed the term ‘Eco-Lasting Play’ in an article by The Toy Association, which counted it one of the main trends to shape the global toy market in 2024 and beyond.
According to the article, nearly 50% of toy buyers under the age of 40 in the U.S. prefer to buy toys that have a minimal impact on the environment.
As the trend gains momentum worldwide, many toy makers and suppliers are increasingly focusing on eco-friendly materials, such as wood and recycled products, to develop more innovative toys and offer them at more affordable prices.
Of course, this shift helps brands align with changing consumer preferences and contribute their share to the global effort for a safe and sustainable planet.
Apart from sustainable toys, shoppers are also inclined toward toys designed for longevity, says Adrienne Appell, the executive VP of marketing communications at The Toy Association.
Hence, it appears to be a viable approach for toy brands worldwide to focus more on eco-friendly and durable toys that can provide lasting fun and joy, while also teaching kids the importance of sustainability.
BravoKids EduMonti
At BravoKids, as a prominent reseller of learning toys in Qatar, we are committed to offering superior-quality, sustainable toys in our physical stores and on our website.
Our special brand, EduMonti, is dedicated to offering a specialized selection of eco-friendly learning toys for preschool students.
We aim to grow this brand into a leading platform in the Middle East for sustainable learning toys that not only foster children’s creativity but also safeguard our nature from plastic.
